Buenos Aires Jazz is an annual music festival organized by the Ministry of Culture of the City of Buenos Aires, bringing together national and international artists. It’s a must-attend event for jazz lovers and curious music enthusiasts alike.
The festival’s goal is to bring jazz closer to the general public, reflecting its urban and approachable spirit. To support this, I developed a visual system that incorporates everyday illustrations of Buenos Aires, using pattern repetition and layered compositions to evoke the genre’s sound in a fresh and playful way. I also coordinated the design team and managed production deliveries.
Buenos Aires Jazz is an annual music festival organized by the Ministry of Culture of the City of Buenos Aires, bringing together national and international artists. It’s a must-attend event for jazz lovers and curious music enthusiasts alike.
The festival’s goal is to bring jazz closer to the general public, reflecting its urban and approachable spirit. To support this, I developed a visual system that incorporates everyday illustrations of Buenos Aires, using pattern repetition and layered compositions to evoke the genre’s sound in a fresh and playful way. I also coordinated the design team and managed production deliveries.
Creative direction & Graphic Design: Belén Redondo
Photography & Video: Rocoto y Agencia FS
Character Ilustration: Augusto Costanzo
Creative direction & Graphic Design: Belén Redondo
Photography & Video: Rocoto y Agencia FS
Character Ilustration: Augusto Costanzo