Hi, I’m Bel, a multidisciplinary designer and art director based in Barcelona, with 8+ years of experience shaping brand identities, campaigns, and digital products across culture, media, and technology.
I’ve worked with leading companies and cultural institutions (Domestika, Havas, Usina del Arte), translating brand values into assets that resonate across formats: from full visual identities to OOH, packaging, editorial content, and digital interfaces.
My specialization in Art Direction and Communication Strategies shifted my design approach towards connecting brands with people through bold, research-based narratives while aligning teams and processes to deliver meaningful outcomes. Recently, this mindset has guided me into product design, where I craft user-centered experiences.
In my free time, I’m part of La Diseñería, a collective that fosters meaningful conversations about design and its role in society. There, I curate and produce events in Barcelona that spark dialogues between design, culture, innovation, and community.
I'm always excited to collaborate with studios, brands, or creative teams to bring powerful ideas to life.