Lateral blends a gourmet market with the pleasures of fine wine, specialty coffee, and carefully curated books, in an atmosphere that invites connection.
When I was contacted to create Lateral's identity, a group of gastronomes had been dreaming about opening a shared space that would bring together their passions: wine, coffee and good books. Before long, a space became available just around the corner from their respective venues, and they didn’t hesitate: this was it.
The name came instantly: Lateral.
For the branding, we played with the idea of the French flâneur spirit, embodied through Cotè, a hedonistic, friendly, and observant duck who strolls through libraries, recommends wines, and celebrates with enthusiasm.
Lateral is not just a new meeting spot, it's about discovering that the best things are often just around the corner.
Lateral blends a gourmet market with the pleasures of fine wine, specialty coffee, and carefully curated books, in an atmosphere that invites connection.
When I was contacted to create Lateral's identity, a group of gastronomes from the Colegiales neighborhood had been dreaming about opening a shared space that would bring together their passions: wine, coffee and good books. Before long, a space became available just around the corner from their respective venues, and they didn’t hesitate: this was it.
The name came instantly: Lateral.
For the branding, we played with the idea of the French flâneur spirit, embodied through Cotè, a hedonistic, friendly, and observant duck who strolls through libraries, recommends wines, and celebrates with enthusiasm.
Lateral is not just a new meeting spot, it's about discovering that the best things are often just around the corner.
Creative direction & Graphic design: Belén Redondo.
Photography: Magalí Dorado.
Creative direction & Graphic design: Belén Redondo.
Photography: Magalí Dorado.